PDF《Citibank Taiwan Ltd. Press Release》

Citibank Taiwan Ltd.

Press Release October 15,

2012 Citibank Taiwan unveils the latest Citi Privileges Signature Card October

15 C Citibank Taiwan today unveiled its latest Citi Privileges Signature Card, an upgrade of the bank?s Citi Privilege Card, integrating more leading lifestyle brands to provide multiple offers to clients. The offers include ?buy one get one free? perks at Wow Prime Group?s nine restaurant chains for a period of one year and unique birthday rewards at the group?s newly added Famonn Coffee chain. Customers will also enjoy 30% off on 3D and 25% off on IMAX tickets at Vieshow cinemas on weekdays on top of existing Citi promotions. Using the latest Citi Privileges Signature Card at 7net stores will entitle clients to cash rebates of NTD$100 for every NTD$1,000 spent. On Wednesday, October 19, cardholders who shop at eslite bookstores will benefit from NTD$100-off coupons on every NTD$888 spent. (see attachment

1 for details) Citibank Taiwan Chairman Victor Kuan said that Citibank?s credit cards have been leading the market as Citi constantly caters to evolving customers? needs. With

200 Years Citi and Citibank Taiwan quickly approaching its 50th birthday, we have focused on the trends of globalization, digitization and urbanization to drive our growth and to provide clients with the most innovative products and services, Kuan said. Kuan added, Cardholders describe Citibank?s credit cards as the most recognizable and reliable, providing them a sense of security especially when traveling. Our services cover itinerary planning, airport transfers, travel insurance, global purchase warranties, risk-free card loss and world promotions. Citibank credit cards have truly become an indispensable tool for payment in this era of globalization. In terms of digitization, Citibank Taiwan launched Citi Mobile in

2008 and Smart Banking branches later in 2010. These branches incorporate digital technology to change the way consumers bank. Taiwan has the highest number of Smart Banking branches in Asia. Capitalizing on our technological capabilities, through Citi Mobile, customers can make reservations at Wow Prime restaurants, book their movie tickets at Vieshow, and shop at 7net by simply scanning QR codes. Citibank also continues to take into account the interests of the urban working population. . Citibank understands the needs of customers who expect to spend and save at the same time. Therefore, we have set up large networks with business partners around various localities to help cardholders maintain a good balance between spending smartly and being able to receive rewards, Kuan said. A market survey conducted by Citibank Taiwan in the first half of

2011 on people aged

25 to

60 years old showed that the majority polled could be categorized into two groups C ?new office workers? and ?DIY tech enthusiasts?. Esther Tang, Managing Director of Citibank Taiwan Cards and Unsecured Lending, explained, These new characteristics of modern people highlight their pursuit for better lifestyle choices, new forms of entertainment, dependence on technology and enthusiasm towards arts related activities. The re-launched Citi Privileges Signature Card has built partnerships with Wow Prime, Vieshow, 7net and eslite to meet with clients? demands for finer lifestyle options and cultural activities. The four partners not only play leading roles in their industries;

they also share Citi?s dedication towards innovative products and services, Tang added. The Wow Prime group owns more than

200 restaurants located in urban areas in Taiwan. Wow Prime?s multi-brand presence aims to cater to varying customer segments. Vieshow Cinema has