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9 10 PTC.

com How a world of smart, connected products is transforming manufacturers The Internet of Things The Internet of Things PAGE:

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9 10 PTC.com We live in a smart, connected world. The number of things connected to the Internet now exceeds the total number of humans on the planet, and we'

re accelerating to as many as

50 billion connected devices by the end of the decade1 . For manufacturers, the implications of this emerging Internet of Things are huge. According to a recent McKinsey Global Institute report, the Internet of Things (IoT) has the potential to unleash as much as $6.2 trillion in new global economic value annually by

20252 . The firm also projects that

80 to

100 percent of all manufacturers will be using IoT applications by then, leading to potential economic impact of as much as $2.3 trillion for the global manufacturing industry alone. The rise of the IoT has been driven by the convergence of market forces and parallel innovation of enabling technologies. Products have evolved from purely physical components to complex systems combining processors, sensors, software, and digital user interfaces that are now connected to the Internet and each other. As their definition has evolved, product capabilities have multiplied, creating new forms of value and even doing things well beyond their primary function. The impact is a fundamental transformation of how manufacturers create and exchange value with customers. This transformation is shifting the sources of value and differentiation to software, the cloud, and service, and spawning entirely new business models. To capture this great wave of value creation opportunity, manufacturers have an urgent need to rethink nearly everything ― from how products are created, sold, operated, and serviced. Those who don'

t place their current competitive advantage at risk. James E. Heppelmann President and Chief Executive Officer, PTC Inc. The Internet of Things PAGE:

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9 10 PTC.com FORCES OF TRANSFORMATION We'

re at the early stages of a fundamental transformation, marking what could be one of the most significant disruptions since the Industrial Revolution. How did we get here? PTC has identified the key Forces of Transformation, some of which are long-standing while others are more recent. Individually, any one of these forces is disruptive. Together they are completely transformational and have driven us to a world of smart, connected products in the IoT. DIGITIZATION Replacing analog product and service information with a fully accurate virtual representation that can be easily leveraged across the value chain (engineering, factory floor, service). As manufacturers digitize product and service information and leverage the Internet, they reduce geographic boundaries. PERSONALIZATION Efficiently tailoring products and services to accommodate regional and personal preferences, the growing influence of consumers, and the consumerization of IT. As manufacturers seek to more efficiently meet the growing diversity of customer demand, they are increasingly turning to software. SOFTWARE INTENSIVE PRODUCTS Integrated systems of hardware and software capable of sophisticated human-to-machine interaction, diagnostics, and service data capture with additional value delivered through software enhancements. As manufacturers deliver ongoing value through smart products, new service-centric business models have emerged. SERVITIZATION Fundamental business model shift in which products evolve to integrated bundles of services capable of delivering new value continuously throughout the customer experience lifecycle. As manufacturers seek to unleash greater value from their increasingly smart products, they are adding connectivity to those products. CONNECTIVITY Pervasive networks of Things embedded with sensors and individually addressable to enable sophisticated monitoring, control, and communication. GLOBALIZATION The general shrinking of the world driven by technology that eliminates economic and geographical divisions and opens new markets. As manufacturers design, build, sell, and service globally in the pursuit of new markets, they are confronted with increasing regulation. As manufacturers seek to differentiate across global markets, they are driven to offer greater customer choice at scale. REGULATION Enforcement of governmental rules, non-governmental organizational policies, and industry standards related to environment, health, safety, and trade. The Internet of Things PAGE:

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9 10 PTC.com ENABLING TECHNOLOGY Against the backdrop of these Forces of Transformation, the world has seen a series of technology innovations that make the IoT both technologically and financially feasible today. Technology innovations across computing and communication infrastructures , as well as the things themselves, have converged ― after all, the Internet now connects the car, the home appliance, and the office building. ? Computing Infrastructure: Data capture and analytics tools and new business and software applications create new forms of value C Expanded Data Storage Capabilities: In 1956, IBM'

s

305 RAMAC held

5 MB on fifty 24-inch disks, weighed one ton, and cost $3,200 a month. Today, consumers can purchase a

1 TB 3.5 inch disk drive (the size and weight of a small book), for $85. This technical innovation has supported increased data creation. In fact,

90 percent of the world'

s data has been created in the last two years alone C Increasing Processor Performance/Efficiency: The innovative Intel Pentium processor was released in

1993 and drew

8 watts with a

75 Mhz clock speed. Today, Intel'

s Core i7 Haswell processor draws

84 watts with a 3.5 Ghz clock speed. In these twenty years, CPU power consumption increased by 10x while CPU processing performance exploded by 47x C Evolution of Cloud Computing/Big Data Tools: Gartner projects that the Infrastructure as a Service (IaaS) industry, which includes on-demand computing, storage, and network resources, will grow by

41 percent through

2016 to become a

24 billion dollar industry. Emerging frame- works like Hadoop, a data processing framework and distributed file system, promote efficient analysis of ever-growing data sets The Internet of Things PAGE:

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9 10 PTC.com ? Communication Infrastructure: Wired and wireless (Wi-Fi, 4G, Bluetooth, Zigbee) networks connect Things to the Computing Infrastructure and ea........