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MULTIMEDIA DESIGN 多媒体设计 专业学习咨询热线

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raffles.edu.cn 绘画 创意与问题解决 设计原理 设计色彩理论 交互设计应用 字体学基础 数码图片处理 数码摄影 设计历史与文化 动画原理 数码与应用插图 电影剧本与脚本制作 识别系统设计 3D 制图技术 交互式媒体设计 视频和音频技术 学术研究与沟通技巧 网页设计原理 高级交互式媒体设计 实验视频 高级网页设计 作品集制作与演示 设计工作室 1/2 - 数字媒体项目 实习 设计项目 - 数字媒体 多媒体设计 专业课程 Course Modules 本专业旨在让学生掌握基本的平面设计技巧, 在此之后学生将通过设计界面的方式将平面图 转换为立体效果,同时运用不同的设计程序描 绘互动媒介,学生有机会调查多媒体设计的发 展趋势以及社会问题,在考虑文化经济和社会 互动因素之后制定设计方案. The purpose of this programme is to equip students with the fundamental broad-based skills in graphic design, afterwhich, students learn to transform 2D graphics into the 3D world by creating interfaces and integrate programming abilities to illustrate the wonders of using multiple forms of Interactive Media. Students are also presented with the opportunity to research multimedia design trends and issues within society to produce an integrated suite of design solutions, taking into account aspects of culture, economics and social interaction. MULTIMEDIA DESIGN Drawing for Designers Creativity and Problem Solving Design Principles Colour for Designers User Interaction Design Fundamentals of Typography Digital Image Processing Digital Photography Design History and Culture Animation Principles Digital and Applied Illustration Screenplay and Storyboarding Identity System Design 3D Techniques Interactive Media Design Video and Audio Techniques ARCS Web Design Principles Advanced Interactive Media Design Experimental Video Advanced Web Design Portfolio and Presentation Design Studio 1/2 C Digital Media Project Industrial Attachment Design Project - Digital Media 课程介绍 Key Module Description 绘画 本课程将介绍学生一系列素描 / 绘画的技巧,并帮助他们有效地运用这些技能 交流思想和想法.一系列的动手练习使学生获得视觉传播的经验和信心.本课 程鼓励学生探索和体验各种素描技巧和艺术媒介. 创意与问题解决 本课程将向学生展示不同的创造性技巧和运用他们解决不同的设计问题.学生 将了解 概念 、 创意过程 、 时间管理 、 观察与分析 、 团队和个人的 研究 和一个问题 定义 的重要性. 学生将体验各种现有的创造技巧, 例如头脑风暴、 思维导图等.他们将在探索实际的设计问题中熟悉创作过程,从而培养出视觉 传播所需的基本创造力.通过一系列项目,每个学生将创作出表达思想进阶和 用创意展示真实想法的作品. 设计原理 本课程让学生了解设计原则及设计元素,学习如何运用这些原则元素解决各种 设计问题. 学生能够对设计中概念性、 视觉性、 关系性和实际性元素有一定了解. 设计色彩理论 本课程旨在理解设计中色彩运用的重要性.它涵盖色彩理论,研究和运用在视 觉传播中所必需的色彩组合. 学生将探索色彩的原则、 属性、 尺寸、 协调和现象. 本课程注重建立学生的色彩感知和扩大他们在颜色表达、认知和相互作用等方 面的知识.通过从社会、文化和心理层面来理解色彩的语言,学生可以在他们 的设计中操控色彩,以适应产品和目标受众.数字色彩将在本课程的后半阶段 介绍,让学生去探索在计算机上生成颜色的基本原理和技巧.学生将学习在计 算机上实现色彩协调有效方法.他们还将大致了解图像捕获、屏幕彩色显示、 数字彩色空间和先印刷再用电脑二次加工. 字体学基础 本课程将通过一系列的探索和在字体各个方面的大胆实验,为学生提供字 体学的基本理论知识、历史以及实际操作经历.本课程将通过实际操作、 课堂讲解和实例演示教会学员使用字体学的基本概念和原理进行字体创作 和设计.学生们需要完成各项练习会着手完成一个综合作业.探索当代字 体样式并充分发挥其作为沟通工具的潜力,通过非传统的方法衍生发展出 新的字体样式,探求如何用字体表达出语言情感和个性,应因特定需求构 思新的字体,新建兼具易读性和审美价值的字体体系.学生对于当今社会 对于字体的需求以及字体的趋势有一定了解. 数码摄影 摄影是沟通中一项重要的视觉元素,它帮助建立书面内容与信息架构正确的关 系.本课程致力于让人了解摄影能作为表达和沟通的载体.学生将挑战自己, 找到正确的表现方式和途径将主题以图像形式呈现出来. 数码与应用插图 本课程将会介绍应用二维矢量图像来创建数码图片的基本技巧.使用 Adobe Illustrator 和Adobe Photoshop 等设计工具,学生将会提高他们数码处理的 技能,制作复杂的数码图像,探索视觉传播领域常用的处理矢量数码图像的技 巧和艺术并且将之应用于诸如书籍封面、 杂志封面、 电影海报、 相册封面、 包装、 广告、编辑及数字绘画等设计项目. 动画原理 学生通过了解现代行业中使用的动画专业术语和动画技巧,进而制作动画从而 提升自己的的技能.首先让学生了解传统的动画原理 , 使用关键帧和中间帧制 作动画,学生可以了解这些元素是怎样运用在现代动画软件中的.学生需要使 用不同的动画技巧和编辑软件制作短片动画. Drawing for Designers This module will introduce students to a range of rendering/drawing techniques, and help them to develop these skills as a means of communicating ideas and thoughts effectively. A series of hands- on exercises enable students to gain experience and confidence in visual communication. Students are encouraged to explore and experiment with various rendering skills and art media. Creativity and Problem Solving This module will show the student different creativity techniques and their use and applications in solving various design problems. Students will gain a familiarization with concept, creative process, time management, observation and analysis, group and individual research and the importance of a problem statement. Students will experience various creative techniques in use C Classic Brainstorming, Mind Mapping, etc. They will become familiar with the creative process as they explore practical design problems, thus developing necessary basic creativity for visual communication. Through a series of projects, each student will produce work demonstrating a progression of thought and creative direction in line with authentic briefs. Design Principles This module gives the student an insight to the principles &

elements of design, their use and applications in the goal of solving various design problems. Students gain a familiarization with the conceptual, visual, relational and practical elements of design. Colour for Designers This course covers the colour theory, research and effective combinations essential to apply colour for effective visual communication. Students will explore the principles, attributes, dimensions, harmonies and phenomena of colour. Emphasis is placed on the development of the students'

personal colour sense and expanding their knowledge of the expression, perception, and interaction of colour. By understanding the language and meaning of colour from a social, cultural and psychological context, students can thus manipulate colours in their design to suit the product and target audience. Digital colours will be introduced at a later part of the course, which allows students to explore the basic principles and techniques for generating colours on the computer. Students will learn effective methods of attaining colour harmony on the computer. They will also be given a general overview of the basic aspects of image capture, screen colour display, digital colour spaces and print reproduction. Fundamentals of Typography This course will provide designers with the theoretical knowledge, history and practical experience through a process of discovery and experimentation in the fundamental aspects of typography. This course will provide students with knowledge and skills through practical exercises;

lectures demonstrations and examples to enable them to explain and use the fundamental concepts and principles in the use of typefaces and typographic design. Students will have to successfully complete practical exercises and commence and complete an integrated project and explore contemporary type styles and use type to its full potential as a tool for communication. Develop type through non-traditional methods. Explore how to give words expression and personality through typography. Conceptualize a new typeface to meet a certain demand Create new typographic systems that have strong legibility and aesthetic value. Demonstrate a functional understanding of the demands on and trends in typography in our modern society. Digital Photography Photography is an important visual element in communication to create an appropriate relationship between written content and information hierarchy. The module is designed for both Graphic Designers and Multimedia Designers. The module is dedicated to understanding photography as a medium of expression and communication. Students will be challenged to fi........

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