编辑: 怪只怪这光太美 2019-11-03
Table 1: Tencent Service Offerings Monetization User Base Social and Communications QQ IM Free 802.

6 million monthly active user accounts (3Q18) 697.9 million monthly active user accounts from smart devices (3Q18) Weixin&

WeChat Free 1082.5 million combined monthly active user accounts (3Q18) * QQ IM overall MAU is the total number of user accounts that logged in at least once during the last

30 days. * QQ MAU from smart devices denotes the total number of QQ MAU that logged in via applications on smart devices (iOS, Android) and sent a message, or conducted an activity in Moments, games, etc. during the last month of the quarter. * Combined MAU for Weixin&

WeChat denotes the total number of user accounts that logged in and sent a message, or conducted an activity in Moments, games, etc. during the last month of the quarter. Value Added Services (VAS): Fee-based VAS registered subscriptions as of 3Q18: 154.1 million 1) Social Networks a) Digital Content Video Free;

Monthly subscription fee for VIP privileges/premium content (RMB20);

or item sales 74.0 million subscriptions (2Q18) Music (subsidiary: TME) Free;

Monthly subscription fee for VIP privileges/premium content (RMB8-20);

or item sales (Refer to Table

2 for more details) Not disclosed Online Literature (subsidiary: China Literature) Free;

Item sales or monthly subscription fee for VIP privileges/premium content (RMB15) (Refer to Table

3 for more details) Not disclosed Anime and Manga Free;

Item sales Not disclosed Sports Free;

Monthly subscription fee for additional NBA Games (RMB30-90) Not disclosed Live Broadcast Free;

Item sales Not disclosed b) Privileges Subscription SVIP RMB20 per month Not disclosed QQ Membership RMB10 per month Not disclosed Qzone Free;

Monthly subscription fee for VIP privileges (RMB10-20) or item sales;

and in-game item sales from apps on open platform 531.1 million monthly active user accounts from smart devices (3Q18) QQ Show (Avatars) Free;

Monthly subscription fee for VIP privileges (RMB10);

or item sales Not disclosed QQ Mail Free Not disclosed 2) Online Games: (Refer to Table 4-8 for more details) QQ Game Platform Monthly subscription fee for VIP privileges (RMB10-30) or item sales Not disclosed ACGs Monthly subscription fee for VIP privileges (RMB10-30) or item sales (See Table 4) Not disclosed MMOGs Monthly subscription fee for VIP privileges (RMB20-30) or item sales;

Time-based (See Table 5) Not disclosed Mobile Games Monthly subscription fee for VIP privileges (RMB10) or item sales (See Table 6) * Qzone MAU is the total number of user accounts that logged in Qzone at least twice during the last month of the quarter. Online Advertising Media Includes news, video and music properties, e.g. Tencent News app;

QQ.com and verticals;

regional portals;

QQ Music etc. Not disclosed Social and Others Includes social properties, app store, browser and ad networks, e.g. Qzone, QQ IM, Weixin Official Accounts, Weixin Moments, Mini Programs, QQ Browser, Mobile Ad Network, YingYongBao etc. Not disclosed Payment and Fintech Weixin Pay Free;

Withdrawal fees (RMB1/1000);

Commission fees (0.6%-2%) Over

800 million Mobile Payments (including both Weixin Pay and QQ Wallet) monthly active user accounts (2Q18) QQ Wallet Free;

Commission fees (0.6%-2%) LiCaiTong Commission Not disclosed Weilidai (affiliate: WeBank) Interest rate (annualized 18%) Not disclosed WeSure (subsidiary) Free;

Commission Not disclosed Utilities and Infrastructures Tencent Cloud Transaction-based Not disclosed Tencent Mobile Manager Free #1 in MAU Mobile QQ Browser Free;

#1 in MAU YingYongBao Free #1 in MAU Table 2: Tencent Music Entertainment Group Platform Monetization User Base QQ Music Free;

Monthly subscription fee for VIP privileges/Premium content (RMB8-15);

or item sales 800mn registered user accounts (4Q17) WeSing Free;

Monthly subscription fee for VIP privileges (RMB20);

or item sales 460mn registered user accounts (4Q17) Kugou Music Free;

Monthly subscription fee for VIP privileges/Premium content (RMB8-15);

or item sales Not disclosed Kuwo Music Free;

Monthly subscription fee for VIP privileges/Premium content (RMB8-15);

or item sales Not disclosed Kugou Live Free;

or item sales Not disclosed Table 3: China Literature Group Platform Monetization User Base QQ Reading QQ 阅读 Free;

Monthly subscription fee for VIP privileges(RMB15);

or item sales Not disclosed Qidian.com 起点中文网 Free;

Item sales Not disclosed Qdmm.com 起点女生网 Free;

Item sales Not disclosed Chuangshi.qq.com 创世中文网 Free;

Item sales Not disclosed Yunqi.qq.com 云起书院 Free;

Item sales Not disclosed Xxsy.net 潇湘书院 Free;

Item sales Not disclosed Hongxiu.com 红袖添香 Free;

Item sales Not disclosed Readnovel.com 小说阅读网 Free;

Item sales Not disclosed Xs8.cn 言情小说吧 Free;

Item sales Not disclosed Table 4: Tencent'

s Advanced Casual Games (ACGs) Game Title Commercial Launch Developer Genre Charging Model PCU Milestone Commercialized: QQ Tang QQ 堂1Q05 In-house Casual style combat Free;

monthly subscription fee for VIP privileges (RMB10);

or item sales N/A R2beat QQ 音速 3Q06 Licensed Roller-blade racing Free;

monthly subscription fee for VIP privileges (RMB10);

or item sales N/A QQ Speed QQ 飞车 1Q08 In-house Car racing Free;

monthly subscription fee for VIP privileges (RMB10);

or item sales

3 million as of 3Q12 QQ Dancer QQ 炫舞 2Q08 In-house Music and dancing Free;

monthly subscription fee for VIP privileges (RMB20);

or item sales 2.6 million as of 4Q12 CrossFire 穿越火线 3Q08 Licensed First-Person Shooter (FPS) Free;

monthly subscription fee for VIP privileges (RMB30);

or item sales

6 million as of 1Q16 A.V.A. 战地之王 1Q10 Licensed High-end FPS Free;

monthly subscription fee for VIP privileges (RMB30);

or item sales N/A League of Legends 英雄联盟 3Q11 In-house (Riot Games) Multiplayer Online Battle Arena (MOBA) Free;

item-based 7.5 million as of 1Q14 globally Assault Fire 逆战 3Q12 In-house FPS Free;

item-based N/A QQ Dancer

2 QQ 炫舞

2 1Q13 In-house Music and dancing Free;

monthly subscription fee for VIP privileges (RMB10);

or item sales N/A NBA2K online 篮球在线 2Q13 Co-developed with Take- Two Sports Free;

item-based N/A Freestyle Football 自由足球 2Q14 Licensed Sports Free;

item-based N/A FIFA Online

3 足球在线 2Q14 Licensed Sports Free;

item-based N/A Age of Gunslinger 枪神纪 3Q14 In-house Third-Person Shooter Free;

item-based N/A Call of Duty Online 使命召唤 Online 1Q15 Licensed High-end FPS Free;

item-based N/A War Thunder 战争雷霆 2Q16 Licensed Third Person Shooting (TPS) Free;

item-based N/A Iron Knight 刀锋铁骑 3Q16 In-house 3D realistic action and combat Free;

item-based N/A MX 勇者大冒险 3Q16 Licensed Action, Third Person Shooting Free;

item-based N/A Transformers OL 变形金刚 OL 2Q17 In-house First-Person Shooter (FPS) Free;

item-based N/A Need for Speed OL 极品飞车 Online 4Q17 Licensed Car RacingAction Free;

item-based N/A Paladins 枪火游侠 4Q17 Licensed Multiplayer Online Battle Arena (MOBA) + TPS Free;

item-based N/A FIFA Online

4 足球在线 2Q18 Licensed Sports Free;

item-based N/A NBA2KOL2 篮球在线

2 3Q18 Licensed Sports Free;

item-based N/A Pipeline: Rising Fire 火源计划 TBC Licensed First-Person Shooter (FPS) TBC N/A Orcs Must Die 兽人必须死 TBC Licensed Tower Defense Online Battle Arena (TOBA) TBC N/A Paragon 虚幻争霸 TBC Licensed Multiplayer Online Battle Arena (MOBA) TBC N/A Rocket League 火箭联盟 TBC Licensed Vehicular soccer (Sports) TBC N/A Deformers 百变球球 TBC Licensed Action, Shooter, Third- Person, Arcade TBC N/A Fortnite 堡垒之夜 TBC Licensed First-Person Shooter (FPS) TBC N/A H1Z1 生存王者 TBC Licensed First-Person Shooter (FPS) TBC N/A Playerunknown Battle Ground 绝地求生 TBC Licensed First-Person Shooter (FPS) TBC N/A Project_F 手工星球 TBC Licensed Sandbox TBC N/A Ylands 艾兰岛 TBC Licensed Sandbox TBC N/A Robocraft 罗博造造 TBC Licensed Sandbox TBC N/A Magic: The Gathering Arena 万智牌:竞技场 TBC Licensed Trading card game(TCG) TBC N/A Europa 无限法则 TBC In-house First-Person Shooter (FPS) TBC N/A Monster Hunter: World 怪物猎人:世界 (WeGame) TBC Licensed 3D Action RPG TBC N/A Tom Clancy'

s Rainbow Six Siege 彩虹六号:围攻 (WeGame) TBC Licensed First-Person Shooter (FPS) TBC N/A Table 5: Tencent'

s Massively Multiplayer Online Games (MMOGs) Game Title Commercial Launch Developer Description Charging Model PCU Milestone Commercialized: QQ Fantasy QQ 幻想 4Q05 In-house 2D Chinese mythology cartoon- style Time-based;

Item-based N/A QQ SanGuo QQ 三国 3Q07 In-house 2D light MMORPG, ancient Chinese history storyline Free;

item-based N/A QQ Huaxia QQ 华夏 3Q07 In-house 2D hard-core fighting MMORPG Free;

item-based N/A Dungeon &

Fighter 地下城与勇士 2Q08 Licensed 2D side-scrolling action Free;

monthly subscription fee for VIP privileges (RMB20);

or item sales

3 million as of 3Q12 Journey to the Fairyland 寻仙 4Q08 Licensed 3D Chinese mythology water- colour painting style MMORPG Free;

monthly subscription fee for VIP privileges (RMB20);

or item sales N/A World of Fantasy 幻想世界 2Q10 In-house 2D community-based Chinese fantasy storyline cartoon-style MMORPG Free;

item-based N/A QQ Xian Xia Zhuan QQ 仙侠传 3Q11 In-house 3D community-based ancient Chinese fantasy MMORPG Free;

item-based N/A Lineage 天堂 1Q12 Licensed 2D hard-core fighting MMORPG Free;

item-based N/A Legend of Yulong 御龙在天 3Q12 In-house 3D fighting MMORPG, based on ancient Chinese history culture of the Warring States period Free;

item-based 800k as of 3Q13 Legend of Xuanyuan 轩辕传奇 4Q12 In-house 3D fighting MMORPG, based on ancient Chinese mythology Free;

item-based N/A Lineage II 天堂

2 2Q13 Licensed 3D fighting MMOG Free;

item........

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