PDF《HC INTERNATIONAL,INC.》

ANNUAL REPORT

2014 年报 Stock Code 股票代码:HK2280 HC INTERNATIONAL,INC.

慧聪网有限公司 Contents 目录

2 Corporate Information 公司资料

4 Corporate Portfolio 公司概况

5 Financial Highlights 财务摘要

7 Management'

s Statement 管理层报告

17 Biographic Details of Directors and Senior Management 董事及高级管理人员简介

23 Management'

s Discussion and Analysis 管理层讨论和分析

54 Report of the Directors 董事会报告

73 Corporate Governance Report 企业管治报告

85 Independent Auditor'

s Report 独立核数师报告

87 Consolidated Statement of Comprehensive Income 合并综合收益表

89 Consolidated Balance Sheet 合并资产负债表

91 Balance Sheet 资产负债表

92 Consolidated Statement of Changes in Equity 合并权益变动表

93 Consolidated Cash Flow Statement 合并现金流量表

94 Notes to the Consolidated Financial Statements 合并财务报表附注 HC International, Inc. - Annual Report

2014 2 Corporate Information 公司资料 EXECUTIVE DIRECTORS GUO Fansheng (Chairman) GUO Jiang (Chief Executive Officer) LEE Wee Ong (Chief Financial Officer) YANG Ning (resigned on 30th March 2015) NON-EXECUTIVE DIRECTORS LI Jianguang GUO Wei INDEPENDENT NON-EXECUTIVE DIRECTORS ZHANG Ke XIANG Bing ZHANG Tim Tianwei COMPANY SECRETARY KWONG Yin Ping Yvonne (HKICS) AUDIT COMMITTEE ZHANG Ke (Chairman) XIANG Bing LI Jianguang REMUNERATION COMMITTEE ZHANG Ke (Chairman) XIANG Bing GUO Wei GUO Jiang ZHANG Tim Tianwei NOMINATION COMMITTEE GUO Fansheng (Chairman) ZHANG Ke ZHANG Tim Tianwei COMPLIANCE OFFICER GUO Fansheng AUTHORISED REPRESENTATIVES GUO Fansheng GUO Jiang AGENT FOR ACCEPTANCE OF SERVICE OF PROCESS IN HONG KONG KWONG Yin Ping Yvonne STOCK CODE

02280 执行董事 郭凡生 (主席) 郭江 (行政总裁) LEE Wee Ong (首席财务官) 杨宁 (於二零一五年三月三十日辞任) 非执行董事 李建光 郭为 独立非执行董事 张克 项兵 张天伟 公司秘书 邝燕萍 (香港特许秘书公会会士) 审核委员会 张克 (主席) 项兵 李建光 薪酬委员会 张克 (主席) 项兵 郭为 郭江 张天伟 提名委员会 郭凡生 (主席) 张克 张天伟 监察主任 郭凡生 法定代表 郭凡生 郭江 於香港接收法律程序文件代理人 邝燕萍 股票代号

02280 慧聪网有限公司 - 2014年年报

3 Corporate Information 公司资料 公司网页 www.hc360.com 核数师 罗兵咸永道会计师事务所 执业会计师 香港法律顾问 龙炳坤、杨永安律师行 主要往来银行 香港上海蠓嵋杏邢薰 香港股份过户登记分处 香港中央证券登记有限公司 香港湾仔 皇后大道东183号 合和中心17楼1712C1716室 注册办事处 4th Floor, One Capital Place P.O. Box

847 George Town Grand Cayman, Cayman Islands 总办事处及主要营业地点 中华人民共和国 北京市 海淀区 大钟寺东路9号 京仪科技大厦B座(100098) 香港主要营业地点 香港湾仔 皇后大道东28号 金钟汇中心18楼COMPANY'

S WEBSITE www.hc360.com AUDITORS PricewaterhouseCoopers Certified Public Accountants HONG KONG LEGAL ADVISORS Loong &

Yeung PRINCIPAL BANKER The Hong Kong and Shanghai Banking Corporation Limited HONG KONG BRANCH SHARE REGISTRAR AND TRANSFER OFFICE Computershare Hong Kong Investor Services Limited Room 1712C1716 17th Floor, Hopewell Centre

183 Queen'

s Road East Wanchai, Hong Kong REGISTERED OFFICE 4th Floor, One Capital Place P.O. Box

847 George Town Grand Cayman, Cayman Islands HEAD OFFICE AND PRINCIPAL PLACE OF BUSINESS Tower B, Jingyi Technical Building No.

9 Dazhongsi East Road Haidian District Beijing

100098 The People'

s Republic of China PRINCIPAL PLACE OF BUSINESS IN HONG KONG 18/F, Tesbury Centre

28 Queen'

s Road East Wanchai, Hong Kong HC International, Inc. - Annual Report

2014 4 Corporate Portfolio 公司概况 COMPANY OVERVIEW HC International, Inc. (the Company ) and its subsidiaries (together the Group ) is one of the leading domestic B2B e-commerce operators in the People'

s Republic of China (the PRC or China ). With its professional information services and advanced internet technologies, it has established a reliable demand and supply platform for small to medium enterprises ( SMEs ), and has been providing them with complete business solutions. Through dedicated efforts and developments over the past

22 years, the Group has expanded its business scope to cover more than

100 cities nationwide, with branches in

12 cities and a service team of about 2,807 individuals. With its professional experience and skills acquired from various industries over the past

22 years, the Group not only offers complete marketing solutions for SMEs through Mai-Mai-Tong, an internet technology based product, and relevant key search, it also offers customers with multi-channel, all-dimensional online and offline supplementary services through the Group'

s traditional marketing products, namely, offline activities and HC Trade Catalogues and HC Yellow Page Directory . The Group successfully hosted Feasts for Industry Brands for around

50 industry sectors through the Group'

s strong media recourses and customer base, which help SMEs to buildup their brand names and enhance transactions. Such a complementary and multi- dimensional structure allows the Group to create a unique development path amid the rapid expansion of the B2B industry in China. Through the determined implementation of the be-professional and be-focused strategy, the Group has been offering professional and all dimensional marketing solutions to customers in those traditional industrial sectors during the past several years. At the same time, the Group has been actively expanding into the market segment of fast-moving consumer goods in the field of high added-value service. Based upon the different natures in our targeted markets, the Group has developed two unique business models for relationship-based customers and transaction-based customers, separately. Along with our direct sales, agency sales and telemarketing sales teams,the Group provides the relationship based customers with one-to-one, in-depth and professional solutions, and transaction-based customers with efficient, user-friendly and standardised solutions and business platforms. Through these services, the Group satisfies its customers'

needs. The Group is committed in providing professional and innovative services and products to meet market and users needs, and facilitating transactions. Customer experience and service quality are our constant focus. Within the past several years, the Group'

s businesses became more focused, product lines became more precise, and business model and market demands became more in line. 公司概况 慧聪网有限公司 ( 「本公司」 ) 及其附属公司 (统称 「本集 团」 ) 是中华人民共和国 ( 「中国」 ) 领先之内贸B2B电子 商务运营商之一.本公司凭藉专业之资讯服务与先进 之互联网技术,为中小型企业 ( 「中小企业」 ) 搭建可靠 之供需平台,提供全面之商务解决方案.经过过去 22年之不懈努力与发展,本集团之业务围已经拓 展至全国上百城市,在12个城市拥有分公司,服务 团约2,807人. 凭藉过去22年来在各行业市场积累之专业经验和技 能,本集团不仅以采用互联网技术为基础之产品买卖 通及关键词搜索为中小企业提供全面之营销解决方 案,还通过本集团传统之营销产品-线下活动及 《慧 聪商情广告》 与 《中国资讯大全》 为客户提供多渠道、 线上与线下相互配合之全方位服务.本集团透过其强 大之媒体资源及客户基础,成功举办涉及约50个行 业界别之行业品牌盛宴,助中小企业树立品牌和促进 业务交易.这种优势互补、纵横立体之架构,使本集 团在中国B2B行业之快速发展下,打造出一条独特之 发展道路. 在过去之几年里,本集团坚定地执行专业、专注之策 略,为传统行业客户提供专业、全方位之营销解决方 案.同时,本集团亦积极拓展高增值服务领域之快速 消费品市场.本集团根勘晔谐⌒灾手钜,开发 了两种分别适用於关系型客户与交易型客户之独特业 务模式,配合本集团之直销、代理商销售及电话销售 团,为关系型客户提供一对

一、深入及专业之解决 方案;

为交易型客户提供高效、易用及标准之解决方 案与业务平台.透过提供此等服务,满足本集团不同 客户之需求. 本集团承诺会以专业和创新之服务与产品来迎合市场 和用户需求,及促使达成交易.我们一直致力於客户 体验与服务质量.在过去几年内,本集团之业务更加 专注、产品组合更加简明、业务模式更加切合市场需 求. 慧聪网有限公司 - 2014年年报

5 Financial Highlights 财务摘要

2010 2011

2012 2013

2014 493,732 548,568 391,131 837,721 966,637 REVENUE 销售收入 RMB'

000 人民币千元

2010 2011

2012 2013

2014 394,378 479,884 280,188 769,518 894,204

2010 2011

2012 2013

2014 74,881 97,111 32,973 216,414 277,584 GROSS PROFIT 毛利 RMB'

000 人民币千元

2014 2013

2012 2011

2010 二零一四年 二零一三年 二零一二年 二零一一年 二零一零年 RMB'

000 RMB'

000 RMB'

000 RMB'

000 RMB'

000 人民币千元 人民币千元 人民币千元 人民币千元 人民币千元 Results from continuing and discontinued operations 持续经营及终止经营 业务之业绩 Revenue 销售收入 966,637 837,721 548,568 493,732 391,131 Gross profit 毛利 894,204 769,518 479,884 394,378 280,188 EBITDA EBITDA 277,584 216,414 97,111 74,881 32,973 Profit attributable to equity holders of the Company 本公司权益持有人 应占溢利 187,633 153,326 66,724 41,205 6,935 Earnings per share (RMB) 每股盈利 (人民币元) C Basic -基本 0.2833 0.2634 0.1204 0.0795 0.0142 C Diluted -摊薄 0.2729 0.2489 0.1133 0.0754 0.0140 Financial position 财务状况 Net current assets 流动资产净值 936,319 585,484 171,338 33,492 11,595 Total assets 总资产 3,250,155 1,956,782 855,199 622,896 449,735 Total liabilities 总负债 1,934,988 946,308 412,507 350,389 266,510 Total equity 总权益 1,315,167 1,010,474 442,692 272,507 183,225 EBITDA RMB'

000 人民币千元 HC International, Inc. - Annual Report

2014 6 Financial Highlights 财务摘要 REVENUE ANALYSIS 销售收入分析 Online services (including discontinued operations) Trade catalogues and yellow page directories Seminars and other services Anti- counterfeiting products and services Market research and analysis (discontinued operations) Total 互联网服务 (包括终止 经营业务) 工商业目录 及黄页目录 会议及 其他服务 防伪 产品及服务 市场研究 及分析 (终止 经营业务) 总额 RMB'

000 RMB'

000 RMB'

000 RMB'

000 RMB'

000 RMB'

000 人民币千元 人民币千元 人民币千元 人民币千元 人民币千元 人民币千元

2014 二零一四年 812,935 35,630 101,879 16,193 C 966,637

2013 二零一三年 693,903 42,924 100,894 C C 837,721

2012 二零一二年 411,462 54,866 82,240 C C 548,568

2011 二零一一年 289,581 82,289 66,486 C 55,376 493,732

2010 二零一零年 166,417 101,437 51,802 C 71,475 391,131 Online services (including discontinued operations) 互联网服务 (包括终止经营业务) Anti-counterfeiting products and services 防伪产品及服务 Seminars and other services 会议及其他服务 Market research and analysis (discontinued operations) 市场研究及分析 (终止经营业务)

2014 966,637 10% 2% 4% 84%

2010 391,131 13% 18% 26% 43%

2012 548,568 15% 10% 75%

2011 493,732 59% 11% 17% 13%

2013 837,721 12% 5% 83% Trade catalogues and yellow page d........