PDF《市场营销》

PROGRAMME OVERVIEW BA MARKETING 市场营销 HOW TO APPLY www.

xjtlu.edu.cn/en/study-with-us/admissions/how-to-apply INTERNATIONAL, HONG KONG, MACAO AND TAIWAN All international, Hong Kong, Macao and Taiwan applicants should apply via our online application system: 1. Choose your programme 2. Click/tap '

Apply'

on the programme page 3. Create an account or log in to your existing account 4. Complete your application. You may save and re-log in to your application form at any time and upload any remaining supporting documents. We reserve the right to request additional documents or an interview to assess your academic qualifications. CHINESE NATIONALS You should take the National College Entrance Examination (Gaokao) and achieve a score above the Tier One threshold of your home province. You can then apply for XJTLU through the National College Application System at the first tier. Comprehensive Evaluation Admission XJTLU Comprehensive Evaluation Admission only applies to students in Jiangsu and Guangdong but will expand to other provinces in the future. APPLICATION DEADLINE

30 June

2018 DEGREE PROGRAMME BA Marketing AWARDING INSTITUTION University of Liverpool, UK Xi'

an Jiaotong-Liverpool University, China TUITION FEE RMB 88,000 per year All international, Hong Kong, Macao and Taiwan students who accept their offer and pay the deposit by 1st May

2018 will automatically qualify for a RMB 8,000 early bird discount. PROGRAMME DURATION 3-4 years SCHOLARSHIPS Scholarships of up to 50% are available for international students. For details, please visit: www.xjtlu.edu.cn/en/study-with-us/admissions/scholarships INTERNATIONAL STUDENT ENTRY REQUIREMENTS www.xjtlu.edu.cn/en/study-with-us/admissions/ entry-requirements ENTRY INTO YEAR ONE We welcome applications from high-quality candidates in all subject areas with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum B average in relevant subjects. ENTRY INTO YEAR TWO Students who have completed A-levels or International Baccalaureate (or equivalent) will be considered for entry into Year Two. A-level: BBB IB:

30 points SAT: high school diploma with a GPA of 3.0,plus three SAT subject tests of at least

600 in each subject or redesigned SAT

1280 AP: high school diploma with a GPA of 3.0,plus three AP subjects at Grade

4 or above HONG KONG, MACAO AND TAIWAN Applicants from Hong Kong, Macao and Taiwan may also apply with the Joint Entrance Examination to Chinese Universities for Overseas Chinese Students and Students from Hong Kong, Macao and Taiwan, or the GSAT. ENGLISH LANGUAGE REQUIREMENTS YEAR ONE ENTRY IELTS 5.5 TOEFL iBT

72 YEAR TWO ENTRY IELTS 6.5 TOEFL iBT

90 The University reserves the right to modify programmes at any time in response to unforeseen circumstances, feedback and review. The University also reserves the right to not offer programmes with low enrolments. For the latest information, please visit our website. Studying in China for the past three years was an extraordinary experience and one that has shaped me in ways I could never have imagined. It has opened my mind to whole new views on friendship, business, relationships, and health. I was fortunate enough to find XJTLU when searching for a degree in marketing so that I could experience Chinese culture first hand while still receiving a world-class education. What made XJTLU truly different from any other university in the world to me is how it combines characteristics of East and West to prepare us as future leaders in the global environments we face today. VALUR BLOMSTERBERG ALUMNUS BA MARKETING DISTINCTIVE FEATURES International Business School Suzhou provides a truly international learning environment through our culturally diverse academic staff and student profile. We adopt a combined Western and Eastern teaching style and employ a range of innovative teaching and learning methods such as student-led seminars and business simulations. We offer opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom. You will earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities. CAREERS Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts, and media planners. Alternatively, some graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions. INTERNATIONAL BUSINESS SCHOOL SUZHOU XJTLU UNDERGRADUATE 市场营销对于任何企业的成功运作起着至关重 要的作用. 它不仅仅是广告和销售, 还是一个 为顾客创造价值和建立顾客关系的过程. 本专业旨在全面传授学生营销学的相关知识、 技能和商业意识, 并增强学生在广泛的商业世 界成功营销的信心. 通过学习企业如何确定目 标市场, 进行产品定位, 以及制定满足顾客需 求的营销战略, 学生将深刻认识到营销能够给 一个企业带来的竞争优势. 专业特色 多元文化背景的学生构成和教师队伍为学生 创造了真正的国际化学习环境;

采取中西结合的教学理念和一系列创新的 教学方法, 例如学生主导的研讨会和商业模 拟大赛;

为学生提供众多在课堂内外对话营销行业专 家和参与企业营销实践的机会;

毕业生可获得两个学位: 中国教育部认可的 西交利物浦大学学位和国际认可的利物浦大 学学位. 知识与技能 该专业毕业生, 将能: 对营销学理论和消费者行为有全面深入的 理解;

根据一个企业的要求制定出专业的营销企 划方案;

运用一系列营销工具和模型分析具体的企业 问题;

运用定性和定量研究为企业营销决策提供 依据;

学习和实践与市场营销和商务有关的人际间 的、 技术性的智力技能. Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships. The BA Marketing programme will provide you with the knowledge, skills, business awareness, and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers'

needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation. KNOWLEDGE AND SKILLS By the time you graduate you will be able to: demonstrate comprehensive understanding of marketing theories and consumer behaviour develop a professional marketing plan for business clients apply a range of marketing tools and techniques to critically address specific business situations apply a range of qualitative and quantitative research methods to make informed marketing decisions develop and practice a range of intellectual, interpersonal and technical skills that are relevant to marketing and business. BA MARKETING 市场营销 INTERNATIONAL BUSINESS SCHOOL SUZHOU 西浦国际商学院 International Business School Suzhou offers a unique blend of Western and Chinese academic practices. It is one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB), a globally recognised standard for the highest quality in business education. Only five per cent of business schools worldwide have been awarded the accreditation and IBSS is the youngest school ever to have achieved it. Located in Suzhou, Jiangsu, near Shanghai, one of China'

s fastest- growing commercial centres, IBSS seeks to become an international leader in business education and research. Creative interaction and collaboration with international and domestic businesses, coupled with solid academic grounding, underpins the IBSS learning and teaching environment. 西浦国际商学院成立于2013年, 隶属于 西交利物浦大学, 旨在融合东西方优秀 教育传统的最优实践. 西浦国际商学 院已跻身全球精英商学院行列, 获得代 表全球商学院最高质量标准的国际高 等商学院协会AACSB认证. 目前, 全球 仅有不到5%的商学院获得这项精英认 证, 西浦国际商学院是全球获得该认证 的最年轻的商学院. IBSS坐落在中国 经济蓬勃发展的东部走廊江苏省苏州 市, 毗邻上海, 致力于成为商业教育和 研究的国际领袖. 和国内外商界创新性 的互动合作和扎实的学研功底, 扎根于 IBSS的教学之中. 学院培养通晓国际商 业规则的中国学生, 以及适应中国商业 环境的国际人才. 课程 一年级 大学一年级内容包括众多的基础课目. 第二学年 市场营销学基础 消费者行为学 整合营销传播学 组织管理学 国际商务与管理 财务会计与会计责任导论 微观经济学 金融学基础 第三学年 零售营销 企业社会责任 企业理论 电子商务系统 创业学 服务营销 网络营销:战略与技术 市场研究 第四学年 国际市场营销 关系营销 营销学专题 营销战略 毕业论文 选修课程: 决策心理 亚太区域商业 企业传播 人力管理 国际经济关系 电子商务模式与战略 战略性管理与商业政策 就业 市场营销专业的毕业生就业面较广 , 他们在知名 的国企和外企中从事营销咨询、 品牌管理、 市场 研究、 媒体策划等专业工作. 有些毕业生选择 继续深造, 他们中的很多被英国著名大学录取 攻读硕士学位. GENERAL ENQUIRIES international@xjtlu.edu.cn (International) admissions@xjtlu.edu.cn (Chinese nationals) APPLY www.xjtlu.edu.cn/en/find-a-programme/ undergraduate/marketing 咨询邮箱 international@xjtlu.edu.cn (国际学生) admissions@xjtlu.edu.cn (中国学生) 在线申请 www.xjtlu.edu.cn/zh/find-a-programme/ undergraduate/marketing SCAN THE QR CODE TO VISIT THE PROGRAMME WEBSITE 扫描二维码 获取更多专业信息 MODULES YEAR ONE Year One provides you with a range of interesting modules, language classes and core skills for your degree. International students who meet academic and English language requirements may enter directly into Year Two, which is the start of the main academic programme. YEAR TWO FUNDAMENTALS OF MARKETING CONSUMER BEHAVIOURS INTEGRATED MARKETING COMMUNICATIONS INTRODUCTION TO ORGANISATION AND MANAGEMENT INTRODUCTION TO INTERNATIONAL BUSINESS AND MANAGEMENT INTRODUCTION TO FINANCIAL ACCOUNTING AND ACCOUNTABILITY PRINCIPLES OF MICROECONOMICS FOUNDATIONS OF FINANCE YEAR THREE RETAIL MARKETING CORPORATE SOCIAL RESPONSIBILITY THEORY OF THE FIRM E-BUSINESS SYSTEMS ENTREPRENEURSHIP SERVICES MARKETING E-MARKETING: STRATEGIES AND TECHNIQUES MARKET RESEARCH YEAR FOUR INTERNATIONAL MARKETING RELATIONSHIP MARKETING CRITICAL ISSUES IN MARKETING MARKETING STRATEGY FINAL YEAR PROJECT Choose two from: PSYCHOLOGICAL APPROACHES TO DECISION-MAKING BUSINESS IN THE ASIA-PACIFIC REGION CORPORATE COMMUNICATION MANAGING PEOPLE INTERNATIONAL ECONOMIC RELATIONS E-BUSINESS MODELS AND STRATEGIES STRATEGIC MANAGEMENT AND BUSINESS POLICY ........